Our story

WHOVIX started with one idea: the way we actually talk deserves to be worn.

Not translated. Not softened for an audience somewhere else. The words you hear in the street, at the café, in the family group chat — the ones that carry a whole mood in two syllables. Daba. Safi. Hada ana. If you know, you know.

What we make

Heavyweight cotton, cut regular and oversized, printed clean. We keep the range small on purpose. A drop is a handful of pieces that say something, not a catalogue of filler.

Every piece is printed to order here in Morocco. Nothing sits in a warehouse, nothing gets burned at the end of a season, and nothing is made until someone actually wants it.

Who it's for

Moroccans who grew up between two languages and never felt like either one fully covered it. People who find the humour in how we speak and want to carry a bit of it around.

How we work

Cash on delivery anywhere in Morocco, because trust goes both ways and nobody should have to hand over card details to a brand they just found. Free delivery over 300 DH. Seven days to exchange if the size isn't right.

If something goes wrong, message us on WhatsApp. A real person answers.

Say salam

WhatsApp: +212 6 23 19 04 65
Email: ilyassjayed01@gmail.com
Tétouan, Morocco